Privacy policy
Introduction
This Privacy Policy outlines Rare Beauty Lab ("we," "our," or "the Company") practices regarding the collection, use, and disclosure of information from users who access our website at www.rarebeautylab.com or share personal information with us.
Grounds for Data Collection
Processing your personal information (any information that can identify you with reasonable means; hereinafter "Personal Information") is necessary to fulfill our contractual obligations, provide you with our services, protect our legitimate interests, and comply with legal and regulatory requirements.
By using the Site, you consent to the collection, storage, use, disclosure, and other uses of your Personal Information as described in this Privacy Policy. We encourage Users to read this Privacy Policy carefully to make informed decisions.
What Types of Information Do We Collect?
We collect two types of data from Users:
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Non-Personal Information: This includes aggregated usage data and technical information transmitted by your device (e.g., browser type, operating system, language preference, and access time) to enhance the Site's functionality. Examples include browsing activity, clicks, and interactions.
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Personal Information: This includes information that can identify an individual, such as:
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Contact Information: Full name, email address, phone number, and shipping address.
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Device Information: IP address, geolocation data, and unique identifiers (e.g., MAC address).
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Order Information: Purchase history, billing details, and preferences.
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How Do We Collect Information?
We collect Personal Information in the following ways:
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Directly from You: When you provide information to register, place an order, or contact us.
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Automatically: Through cookies and tracking technologies when you access the Site.
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Third Parties: From service providers like analytics and payment processors.
Use of Information
We use the information collected for:
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Order Fulfillment: Processing and delivering your orders.
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Customer Communication: Sending order confirmations, shipping updates, and responding to inquiries.
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Marketing: Providing promotional materials and updates about our products and services.
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Improving the Site: Conducting analytics and diagnostics to enhance user experience.
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Legal Compliance: Ensuring adherence to legal and regulatory requirements.
Sharing Information
We may share your Personal Information with:
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Service Providers: Hosting platforms, payment processors, shipping companies, and analytics vendors.
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Marketing Partners: To assist in promotional campaigns and targeted advertising.
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Authorities: When required by law or to protect our rights and prevent fraud.
We do not sell or rent your information to third parties.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
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Enhance website functionality.
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Remember user preferences.
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Track and analyze user activity for improvements.
You can control cookies via your browser settings. Disabling cookies may limit certain features of the Site.
User Rights
You may:
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Request access to or correction of your Personal Information.
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Request deletion of your data (subject to legal obligations).
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Object to or restrict processing of your data.
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Withdraw consent for marketing communications.
To exercise your rights, contact us at hello@rarebeautylab.com.
Retention of Information
We retain your Personal Information as long as necessary to provide services, comply with legal obligations, and resolve disputes. Once no longer needed, data will be securely deleted or anonymized.
Security
We implement robust security measures to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.
International Data Transfers
If you are accessing our Site from outside the United States, your information may be transferred to, stored, or processed in the U.S. or other countries. We ensure adequate safeguards are in place for such transfers.
Marketing
We may use your Personal Information to send promotional communications. You can opt out of marketing emails by clicking the "unsubscribe" link in the email or contacting us directly.
Minors
The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from minors. If you believe we have collected such information, contact us to remove it.
Updates to this Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Modified" date. Continued use of the Site constitutes acceptance of the revised Policy.
Contact Us
If you have questions about this Privacy Policy or our practices, please contact us:
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Email: hello@rarebeautylab.com
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Phone: (647) 761-8922
Last Modified: July 1, 2026